Finally, a Digital Agency Buys a Traditional One


What we’re reading this morning:

Sapient to Acquire Nitro Group (Wall Street Journal) I’ve been waiting years for this to happen. Not sure this is really the first, but I do believe it’s the first of any size. Deal is worth approximately $50 million.

Recession Could Leave Digital Ads in Stronger Position (New York Post) Category will claim nearly 20 percent of ad spend as others permanently decline, PwC finds.

More MySpace Layoffs to Come… Overseas (TechCrunch) More than a hundred staffers will be cut at the company’s international offices, according to unnamed sources in this report.

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