Finance and Retail Paid Search Spend Higher in May
Retail advertisers paid 25 percent more for search ads in May than they did during the same period last year.
Retail advertisers paid 25 percent more for search ads in May than they did during the same period last year.
Spending on paid search from advertisers in the finance and retail categories continued to grow in May, with average CPCs growing by 11 percent and 8 percent month-over-month, respectively, according to data from Efficient Frontier.
Though CPCs in the travel category dipped slightly compared with April, they’re up 7 percent year-over-year. Meanwhile the retail sector also saw strong year-over-year growth, with CPCs 25 percent higher than they were 12 months ago.
Despite an increase in May, CPCs in the finance category remained 14 percent lower than they were a year ago.
U.S. Average Search CPC by Category, April and May 2010 |
|||||
---|---|---|---|---|---|
Category | CPC May 2009 ($) | CPC April 2010 ($) | CPC May 2010 ($) | Month-over-Month Change (%) | Year-over-Year Change, May (%) |
Automotive | 0.49 | 0.50 | 0.51 | 2 | 4 |
Finance | 2.31 | 1.79 | 1.99 | 11 | -14 |
Retail | 0.40 | 0.46 | 0.50 | 8 | 25 |
Travel | 0.56 | 0.71 | 0.60 | -15 | 7 |
Source: 2010 |
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article