Spending on paid search from advertisers in the finance and retail categories continued to grow in May, with average CPCs growing by 11 percent and 8 percent month-over-month, respectively, according to data from Efficient Frontier.
Though CPCs in the travel category dipped slightly compared with April, they’re up 7 percent year-over-year. Meanwhile the retail sector also saw strong year-over-year growth, with CPCs 25 percent higher than they were 12 months ago.
Despite an increase in May, CPCs in the finance category remained 14 percent lower than they were a year ago.
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