Search ad CPC prices in the finance category rose significantly in March, on both a month-over-month and a year-over-basis, according to data from Efficient Frontier.
Finance-related clients of the search management platform provider spent an average of 40 percent more per click in March 2011 than they did during the same month in 2010.
The cost of clicks in the travel vertical, meanwhile, dipped by 27.3 percent on a month-over month basis, and almost 30 percent year-over-year.
The retail and automotive verticals remained relatively stable, with the former growing by 4.9 percent, and the latter dropping seven percent, on a month-over-month basis.
As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week. Penguin is ... read more
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
Sponsored content in collaboration with Marchex. When it comes to brand keyword bidding, most tests show that it makes sense to bid ... read more