Search ad CPC prices in the finance category rose significantly in March, on both a month-over-month and a year-over-basis, according to data from Efficient Frontier.
Finance-related clients of the search management platform provider spent an average of 40 percent more per click in March 2011 than they did during the same month in 2010.
The cost of clicks in the travel vertical, meanwhile, dipped by 27.3 percent on a month-over month basis, and almost 30 percent year-over-year.
The retail and automotive verticals remained relatively stable, with the former growing by 4.9 percent, and the latter dropping seven percent, on a month-over-month basis.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
In 2017 it is essential that SEO professionals secure the buy-in they need from their business leaders so they can accomplish their professional goals.