Search ad CPC prices in the finance category rose significantly in March, on both a month-over-month and a year-over-basis, according to data from Efficient Frontier.
Finance-related clients of the search management platform provider spent an average of 40 percent more per click in March 2011 than they did during the same month in 2010.
The cost of clicks in the travel vertical, meanwhile, dipped by 27.3 percent on a month-over month basis, and almost 30 percent year-over-year.
The retail and automotive verticals remained relatively stable, with the former growing by 4.9 percent, and the latter dropping seven percent, on a month-over-month basis.
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If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.