Financial Sites Grab Workers

The number of unique visitors to financial Web sites and online properties among Internet users at work increased 37 percent from December of 1998 to March of 1999, according to Media Metrix.

Look at the tables:
•Top Financial Sites at Home and Work

•Stickiest Financial Sites at Home and Work

Internet users spent nearly 70 percent more time visiting financial sites from work than home in March of 1999 (37.7 minutes at home versus 63.9 minutes at work). The amount of time spent on the top 10 financial Web sites and online properties at work increased nearly 60 percent on average.

Among the top 10 financial Web sites among Internet users at work, Motley Fool (fool.com) and E*Trade had the greatest increase in the number of unique visitors from December to March. Yahoo Finance and the Quicken Financial Network maintained their positions as the top two financial sites among Internet users at work during the first three months of 1999.

At-work users spent the most time on Stocksite.com in March, with an average of 4.4 hours per month — a 166 percent increase since December. Ragingbull.com and Thompsoninvest.net followed Stocksite as the stickiest financial sites in the first quarter of 1999, according to Media Metrix.

Among Internet users at home, AOL Personal Finance has consistently ranked as the most popular site over the first quarter, Media Metrix found. Overall, the number of unique visitors to financial sites by at home users increased 25 percent from December to March. The fastest growing financial sites among at-home users at Motley Fool (65 percent increase), MSN’s MoneyCentral (41 percent increase), and the Quicken Financial Network (38 percent increase).

The stickiest financial sites among at-home users in March was Datek.com, which Media Metrix said averaged 58.1 minutes over the month. Ragingbull.com had the largest increase in time spent among financial sites and online properties with a 91 percent increase.


Top Financial Sites at Work and Home by Unique Visitors
Work Home
Unique Visitors (000s) Unique Visitors (000s)
Rank Site At-Work
3/99
At-Work
12/98
Percent increase Site At-Home
3/99
At-Home
12/98
Percent increase
1. Yahoo Finance 2,800 2,220 26% AOL Personal Finance 8,436 6,522 29%
2. Quicken Financial Network 2,008 1,230 63% Yahoo Finance 3,580 2,852 26%
3. AOL Personal Finance 1,720 1,200 43% Quicken Financial Network 3,094 2,218 39%
4. MSN MoneyCentral 1,157 683 69% MSN MoneyCentral 1,422 1,009 41%
5. CBS Marketwatch 891 740 20% E*Trade 1,021 848 20%
6. CNNfn.com 885 723 22% CBS Marketwatch 909 727 25%
7. E*Trade 744 357 108% CNNfn.com 794 656 21%
8. WSJ site 613 427 44% Fool.com 668 406 65%
9. Bloomberg.com 559 409 37% Schwab.com 636 479 33%
10. Fool.com 558 211 164% Bloomberg.com 621 546 14%
Source: Media Metrix

[IC_ARTICLE_OBJECT [SHOW IC_Article_ID] “table3”]

Related reading

women-in-tech
prog
/IMG/581/253581/amazon-logo-com-uk-320x198
hillary-clinton-text-message-signup
<