The next version of Microsoft’s Internet Explorer will adopt Firefox’s little orange RSS feed icon. That, effectively, is what will visually brand RSS feeds in consumers’ minds.
Chalk one up to the power of consumer and word-of-mouth marketing. Firefox afficionados have beaten the Redmond marketing machine!
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.