RPM is the new advertising and e-commerce sales arm for Road Runner, high speed online service. Under terms of its agreement with First USA, Road Runner said, it has the potential to recognize multi-millions in revenue. Specifics were not disclosed.
By aggregating Road Runner’s 320,000 subscribers into a national network, RPM provides an opportunity for advertisers to tap the potential of the broadband environment.
“RPM is in a unique position to enable category leaders to test and develop broadband promotional strategies that will drive product sales,” said Bobby Benya, RPM vice president of sales.
RPM currently has more than 15 clients testing and learning about broadband ad effectiveness by targeting promotions on the Road Runner service.
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