First USA Signs Marketing Deal with Road Runner

Road Runner's broadband sales group Power MediaServices (RPM) signed a multi-year strategic marketing partnership with Visacard issuer First USA.

Road Runner’s broadband sales group Power Media Services (RPM) signed a multi-year strategic marketing partnership with Visa card issuer First USA.

RPM is the new advertising and e-commerce sales arm for Road Runner, high speed online service. Under terms of its agreement with First USA, Road Runner said, it has the potential to recognize multi-millions in revenue. Specifics were not disclosed.

By aggregating Road Runner’s 320,000 subscribers into a national network, RPM provides an opportunity for advertisers to tap the potential of the broadband environment.

“RPM is in a unique position to enable category leaders to test and develop broadband promotional strategies that will drive product sales,” said Bobby Benya, RPM vice president of sales.

RPM currently has more than 15 clients testing and learning about broadband ad effectiveness by targeting promotions on the Road Runner service.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource