“Fishbowl’s” Unintended Brand Impact?

fb_header_logo.gif I wonder how Amazon.com really feels about the Bill Maher interview with Stephen King that leads off the highlights of “Amazon Fishbowl.” After all, the talk show veers off into very frank discussion of alcohol and drug use, in which both admit to using illegal drugs — both marijuana and heroin are mentioned — in the past (of course). Now, it’s one thing when you’re hearing this type of thing on late night TV, but on the front page of an e-tailer’s Web site? In broad daylight? While at work? It’s kind of a different brand resonance for Amazon than I expected. Will we be seeing more of this type of disconnect as programming becomes increasingly un-hitched from time-of-day (and expected place of consumption)?

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