Five percent of the population of Hungary now has access to the Internet, according to research by Carnation Consulting. The five percent represents 500,000 people in Hungary, and that number is expected to double by the year 2001.
Carnation’s research found that 60 percent of the Hungarians online go on the Internet from school, with 25 percent each accessing the Net from work or home. Carnation also found that e-commerce revenue more than tripled from 1998 to 1999, from $90,000 to $330,000, and are expected to reach $6.8 million in 2002.
Business-to-business e-commerce revenue rose from $98,000 to $320,000 from 1998 to 1999.
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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