While AzoogleAds has agreed to cough up $1 million to the Florida Attorney General's office following a civil investigation of its online ad practices, there are several other firms under investigation by the state's new CyberFraud Task Force
While AzoogleAds has agreed to cough up $1 million to the Florida Attorney General’s office following a civil investigation of its online ad practices, there are several other firms under investigation by the state’s new CyberFraud Task Force.
One, according to the Office’s Web site, is W3i. After contacting all companies mentioned in our story published yesterday (Think Partnership, Intermark Media, Media Breakaway, Verisign-owned m-Qube, Traffix and W3i), I’ve only heard back from W3i. The company is under civil investigation by the AG’s office for alleged use of deceptive co-registration paths to enroll consumers in monthly subscription plans. Co-reg is a common technique employed in lead generation campaigns.
I spoke this morning to Hayden Creque, W3i’s VP and general counsel. He said the firm is aware of the information contained on the Florida Attorney General’s Office site, but W3i has not been contacted by the AG’s office.
“It’ll be our policy to cooperate with the Attorney General’s office if they contact us,” he told me, adding, “I’ve made no efforts to contact them.”
Stay tuned….
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article