Fleet Credit Card Signs Potential $32M Deal With 24/7 Media

Fleet Credit Card Services signed a multi-year marketing deal with New York-based 24/7 Media Inc. that the companies said has the potential to generate up to $32 million for the ad network.

Fleet will market its Fleet Visa and MasterCard brand credit cards across the network.

Fleet said it will soon begin the initial phase of the campaign, including targeted banners across The 24/7 Network, which reaches more than half of the online users in the U.S., according to Media Metrix figures. “24/7’s proposition is compelling–tremendous reach combined with database-driven targeting,” said Joseph W. Saunders, chairman and CEO of Fleet Credit Card Services. “Plus, 24/7 Media can sell unique co-branding programs to its portfolio of name-brand Web site affiliates.”

Fleet Credit Card Services, based in Horsham, PA, is the nation’s eighth largest bankcard issuer. Part of Boston-based Fleet Financial Group, the company has more than $14 billion in managed receivables and more than eight million credit card customers.

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