More NewsFloNetwork, Elipze Partner for E-mail Services

FloNetwork, Elipze Partner for E-mail Services

Elipze is teaming with FloNetwork to add e-mail marketing services.

Digital marketing player Elipze on Wednesday tapped FloNetwork Inc. to deploy email marketing services for its clients.

Elipze will use FloNetwork to help its clients make targeted offers — based on purchase history or demographic profiles — to customers via email. Elipze will also be able to track purchase rates on the email campaigns, and will use FloNetwork’s technology to help its clients better target its email lists.

“Now more than ever, our clients need to track ROI on their marketing dollars – to know which dollars are working the hardest, to uncover hidden revenue opportunities, to increase profitability,” said Jeffrey Cohen, chief technology officer of Elipze.

“We added FloNetwork Inc. to our partner roster because their products allow us to better fulfill on our mission: to develop customer-focused, accountable marketing solutions that can be tracked in real time.”

Elipze’s client roster includes Worldlyinvestor.com, Go2Net, The Standard, BMG Music, AutoNationDirect and Business Week.

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