Elipze will use FloNetwork to help its clients make targeted offers — based on purchase history or demographic profiles — to customers via email. Elipze will also be able to track purchase rates on the email campaigns, and will use FloNetwork’s technology to help its clients better target its email lists.
“Now more than ever, our clients need to track ROI on their marketing dollars – to know which dollars are working the hardest, to uncover hidden revenue opportunities, to increase profitability,” said Jeffrey Cohen, chief technology officer of Elipze.
“We added FloNetwork Inc. to our partner roster because their products allow us to better fulfill on our mission: to develop customer-focused, accountable marketing solutions that can be tracked in real time.”
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more