Web ad network operator Flycast Communications Corp. launched a new product suite of several core ad campaign options that incorporates expanded targeting capabilities, including targeting by geographic area.
Flycast’s new product suite is comprised of four, primarily fixed-priced advertising campaign options: Run of Network, Run of Category, Category Select and Site Select.
Flycast’s new targeting capabilities enable online marketers to focus on specific groups of Web viewers, including targeting by geographic location, ISP, operating system and zip code.
“It has become apparent that Web marketers look to ad networks like Flycast as partners that will help explore all possible ways to successfully advertise on the Web,” said Flycast President and CEO George Garrick. “Our new product suites and our advanced targeting features are two key steps in ensuring Flycast maintains and expands its leadership7”
Based in San Francisco, Flycast claims to reach more than 10 million people a month. The company is focused entirely on maximizing the success of online marketing campaigns with respect to audience reach, response and results.