Flycast Launches Rich Media Program

San Francisco-based ad network Flycast Communications Corp. said it launched a broad range of rich media initiatives that simplify the development and execution of such Internet advertising campaigns.

The initiatives enable online marketers to create rich media-enabled ads in minutes and immediately deploy those ads over the Flycast Network of more than 500 Web sites, the company said.

Flycast said its rich media strategy satisfies a key need identified at the recent Proctor & Gamble “FAST Summit,” where advertisers expressed a strong desire to more easily deliver rich-media ad campaigns.

A main component of Flycast’s rich media strategy is ResponsePoint, a suite of services designed to allow for the commerce-enabling, or transactionalizing, of Web ads using the interactive features of rich media.

Flycast also announced new partnerships with First Virtual Holdings Inc. and Thinking Media Corp. to increase lead generation and facilitate sales directly through Web ads.

“This initiative makes it easy for online marketers to get rich media-enabled campaigns up and running with minimal lead time and up-front expense,” said Larry Braitman, vice president of business development for Flycast. “By combining our focus on delivering the highest return-on-investment in the industry with the latest interactive technologies, Flycast is driving the next stage of growth in Web advertising.”

Flycast’s rich media program offers interactive ads with features such as pull-down menus, credit card transactions, subscription forms, text images, animations, calculators and multimedia capabilities. The program also takes advantage of a new partnership with AudioBase Inc., a provider of Web-based, no plug-in needed, audio delivery, and supports all leading rich media formats, including: First Virtual’s VirtualADz, Thinking Media’s ActiveAds, Narrative’s Enliven, Java, JavaScript, HTML, RealAudio and RealVideo, Shockwave and VRML.

“Our ActiveAds contact templates let surfers send for information, sign up for a subscription or product information, etc., all without leaving the banner,” said Owen Davis, managing director of Thinking Media.

Flycast said its ROI-focused network reaches more than 10 million people a month. Advertisers include e-commerce companies, direct response marketers and interactive agencies.

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