FlyCast Names Veep for Sales

San Francisco-based Web ad network Flycast Communications Corp. said it named Larry Levine to lead the company’s expanding media sales force as vice president of sales.

Since 1994, Levine has operated his own consulting practice, The LML Consulting Group, specializing in sales training, sales force planning and deployment, sales force compensation, marketing strategy, business valuation, executive coaching and motivational speaking.

His clients have included InfoSeek, Hearst Publishing, CMP Media Inc., NEC, IDG Publications, Conde Nast Publishing, the MPA, Crain’s Business Media and Cowles Publishing.

Levine joined Ziff-Davis Publishing in 1981 working in sales for Data Sources and then for Creative Computing. In 1985, he became associate publisher of Digital Review. In 1989, Levine joined Computer Shopper as associate publisher, where he launched PC Sources and combined the two magazines’ sales forces. He then became executive director of DirectNet (the publishing division created by combining these two publications), responsible for over $80 million in ad sales. When these sales forces were later split, Levine became publisher of PC Sources.

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