Flycast said that as a result of the arrangement, it will be able to offer advertisers the ability to launch interactive promotions across the Flycast Network. Advertisers, working with RealTIME Media, can now create and implement varied promotional campaigns via the 600+ site Flycast Network.
The companies said the Internet promotions industry is one of the fastest growing segments of Web marketing, with companies spending more than $815 million on interactive promotions in 1997, according to PROMO Magazine’s 1997 Annual Report of the Promotion Industry.
“This partnership adds an entirely new service for both Flycast’s advertisers and our affiliate sites,” said Rick Thompson, Flycast’s vice president of client services and co-founder. “RealTIME Media is the perfect partner to help us bring the power of interactive promotions to the Flycast Network.”
“This relationship with the Flycast Network expands our ability to reach a large percentage of the U.S. Web audience and enhances our ability to meet the sweepstakes goals without the hassles associated with a typical Internet promotion,” said Chuck Seidman, president and CEO of RealTIME. Financial arrangements of the partnership were not disclosed.
RealTIME Media, based in Haverford, PA, has designed electronic prize and incentive-based promotions over the Internet for corporations such as Microsoft, Ford Credit, The Weather Channel, CDnow, Cybercash and Yahoo.
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