Flycast Signs Deals With Rich Media Partners

San Francisco-based ad network Flycast Communications said it has delivered one billion rich media impressions over the 850+ site Flycast Network and has partnered with rich media technology providers Comet Systems Inc. and IQ.COM.

Currently, 20 percent of ads delivered over the Flycast Network contain rich media in formats such as HTML, Java, Shockwave, or technology from Flycast partners AudioBase, MessageMedia and Thinking Media, the company said.

With the new partnerships, the Flycast Network can now deliver ads to hundreds of sites using the dynamic custom cursors of Comet Systems. Advertisers can also design sales promotions and loyalty programs that start in the ad banner with tools from IQ.COM, which integrates with Flycast’s ResponsePoint. ResponsePoint is a suite of services that enable Web advertisers to maximize response by converting static advertising messages into interactive ads.

Financial arrangements with the new partners were not disclosed. “We are committed to providing ROI-effective solutions that harness rich media’s proven ability to increase response,” said Larry Braitman, vice president of corporate development and new ventures for Flycast.

IQ.COM acts as an outsourcing partner for e-merchants. Clients use an account at IQ.COM to create, target, and track a variety of one-to-one sales promotions and loyalty programs, including instant savings, traffic builders, mini storefronts, lead generation, sweepstakes, and conversion mailings and acquisition mailings. Pricing is based on the cost per click model.

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