Flycast Strikes Deal With Etronica

Ad network Flycast Communications Tuesday struck a deal with Etronica Corp., a multimedia reference publisher, to add content to Flycast’s e-commerce service, Flycast Valet.

Flycast, through a partnership with Infospace, launched the Valet service back in November, as a means to help its client sites generate e-commerce revenue. So far, 567 of Flycast’s 1775 sites are participating.

The new deal with Etronica gives Flycast more content to integrate into the Valet offering, including a multimedia encyclopedia, historical timelines, and queries to leading search engines with integration of graphical materials, portraits and maps.

Flycast is one of CMGI’s advertising-related companies. The holding company and venture firm agreed to acquire Flycast back in September. The deal is expected to close in January, if all stockholders agree.

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