Flycast to Serve Ads for British Telecom’s Yellow Pages

Online ad network Flycast Communications on Tuesday inked a deal to provide British Telecom‘s Yellow Pages with ad services, an agreement which gives the CMGI-owned company a European presence in this time of increasing international focus.

The deal teams Flycast and BT’s Yell.com in an effort to reach local businesses that want to target advertising geographically.

As part of the agreement, Flycast gets access to Yell.com’s 1,500-person sales force and its relationships with more than a million businesses throughout the United Kingdom.

Flycast, which is set to be acquired by Engage Technologies, has done these types of deals with telecom companies in the US, including BellSouth, US WEST and SBC Interactive.

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