Federated Media has acquired Lijit Networks, a provider of search and analytics tools for blogs.
Located in Boulder, CO, Lijit focuses on small businesses looking to get more out of their blogging and social media efforts. It was founded in 2006 and says it works with more than 70,000 online publishers. The acquisition should not only provide FM with tools for its own network of small blogs but help provide inroads to other small-business publishers.
Terms of the deal were not disclosed.
Lijit will keep its name and headquarters. CEO Todd Vernon will become EVP of technology at FM and COO Walter Knapp will become SVP of platform revenue. Both will report directly to FM’s CEO, Deanna Brown.
This is the first purchase for FM following the company’s late 2010 shopping spree. In November it acquired blog network Foodbuzz and woman-oriented social network BigTent, just months after striking a marketing deal with blogging network Clever Girls Collective and buying semantic search technology firm TextDigger.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.