FM Takes a Swing at Sports Content

FM Publishing, the blog network for today’s modern discriminating advertiser, struck a deal to distribute ads to SportsBlog Nation, a network of sports blogs with a focus on baseball. It’s the first site in a new sports network FM plans to launch next year, the seventh such “federation” the company has launched. Others include technology, parenting and automotive site groups. SB has been around for two-and-a-half years and reports seven million monthly uniques across dozens of sites.

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