Their numbers don’t always match up, but three of the Web’s measurement services agree traffic to sports and weather sites rose during the month of September, thanks to the start of football season and the hurricanes that struck the East Coast of the US.
|Top Sports Sites of September 1999|
|Source: Media Metrix|
Nielsen//NetRatings reported that traffic to sports sites increased 44.5 percent from August to September, rising from 6.9 million to 10 million visitors. The biggest traffic increases went to nfl.com (72.5 percent), sportsline.com (56.3 percent), foxsports.com (51.2 percent), sportingnews.com (18.6 percent), and majorleaguebaseball.com (13 percent).
According to Media Metrix, weather.com saw a 20.3 percent increase in traffic from August to September, while noaa.gov had a 33.6 percent increase, intellicast.com 11.2 percent, wunderground.com 19.3 percent, and accuweather.com 21.2 percent.
The number of visitors to finance sites also rose 41.1 percent in September, according to Nielsen//NetRatings, with the number of visitors rising from 7.9 million to 11.2 million users. Finance sites with the largest traffic increases were firstunion.com (32.6 percent), fidelity.com (31.7 percent), wellsfargo.com (30.3 percent), and firstusa.com (26.2 percent).
Other sites that showed large traffic increases in Nielsen//NetRatings’ Septemeber numbers include encyclopedia.com (127.7 percent), gator.com (104 percent), asylum.com (96.4 percent), warnerbros.com (80.2 percent), and NorthernLight.com (79.7 percent).
|Number of Sessions per Month||16||17||-5.9|
|Number of Unique Sites Visited||11||11||0.0||Page Views per Month||409||351||16.5|
|Page Views per Session||26||21||23.8|
|Time Spent per Month||7:30:51||7:48:53||-3.9|
|Time Spent per Session||0:28:18||0:27:30||-2.9|
|Duration of Page Viewed||0:01:05||0:01:19||-16.9|
|Average Click Rate for Top Banner||0.56||0.62||-9.7||Active Internet Universe
|65.0 mill.||66.8 mill.||-2.8|
|Current Universe Estimate||110.0 mill.||108.6 mill.||+1.3|
| Source: Nielsen//NetRatings
Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.
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