Football and Hurricanes Spur September’s Web Traffic

Their numbers don’t always match up, but three of the Web’s measurement services agree traffic to sports and weather sites rose during the month of September, thanks to the start of football season and the hurricanes that struck the East Coast of the US.


Top Sports Sites of September 1999
Site August
Unique Visitors

(000)

September
Unique Visitors

(000)

Percent
Increase
AOL Sports 8,464 8,920 5.4%
ESPN 4,113 5,373 30.0%
Sportsline USA 4,050 4,655 14.9%
NFL.com 2,086 3,100 48.6%
CNNSI.com 2,002 2,295 14.6%
Source: Media Metrix

Nielsen//NetRatings reported that traffic to sports sites increased 44.5 percent from August to September, rising from 6.9 million to 10 million visitors. The biggest traffic increases went to nfl.com (72.5 percent), sportsline.com (56.3 percent), foxsports.com (51.2 percent), sportingnews.com (18.6 percent), and majorleaguebaseball.com (13 percent).

According to Media Metrix, weather.com saw a 20.3 percent increase in traffic from August to September, while noaa.gov had a 33.6 percent increase, intellicast.com 11.2 percent, wunderground.com 19.3 percent, and accuweather.com 21.2 percent.

The number of visitors to finance sites also rose 41.1 percent in September, according to Nielsen//NetRatings, with the number of visitors rising from 7.9 million to 11.2 million users. Finance sites with the largest traffic increases were firstunion.com (32.6 percent), fidelity.com (31.7 percent), wellsfargo.com (30.3 percent), and firstusa.com (26.2 percent).

Other sites that showed large traffic increases in Nielsen//NetRatings’ Septemeber numbers include encyclopedia.com (127.7 percent), gator.com (104 percent), asylum.com (96.4 percent), warnerbros.com (80.2 percent), and NorthernLight.com (79.7 percent).


September August % Change
Number of Sessions per Month 16 17 -5.9
Number of Unique Sites Visited 11 11 0.0
Page Views per Month 409 351 16.5
Page Views per Session 26 21 23.8
Time Spent per Month 7:30:51 7:48:53 -3.9
Time Spent per Session 0:28:18 0:27:30 -2.9
Duration of Page Viewed 0:01:05 0:01:19 -16.9
Average Click Rate for Top Banner 0.56 0.62 -9.7
Active Internet Universe
(actually surfed)
65.0 mill. 66.8 mill. -2.8
Current Universe Estimate 110.0 mill. 108.6 mill. +1.3
Source: Nielsen//NetRatings
Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.

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