The Superbowl and Oscars have spurred an emphasis on real-time marketing but Christel Quek, former regional social business lead for Samsung Asia, says it would be myopic to view it from a campaign basis, which doesn’t fit into overall content strategy.
Quek tells ClickZ why social media specialists should consider relevant-time marketing for 2014 in the video below, following her presentation on content marketing last month in SES Singapore.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.