Cupertino, CA-based AdForce Inc. said that Barton Faber, a senior executive in the database marketing industry, has joined the company’s board of directors.
Faber was a key figure in the formation and development of such companies as Metromail, MapQuest and RR Donnelley’s digital information services division.
As chairman and chief executive officer of Metromail, Faber oversaw the company’s initial public offering and directed Metromail’s business strategy, operations, and growth plans.
Prior to Metromail, Faber was a member of the senior management team at R.R. Donnelley & Sons for 10 years. He was instrumental in creating Metromail and MapQuest, which were eventually spun out of the Donnelley family into private companies.
AdForce markets centralized advertising delivery services, deploying advanced scalable technology and offering a suite of products that allow advertisers and publishers to analyze, target, and measure Internet advertising programs for the best results.
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