Yahoo named former Google ad tech exec Michael Barrett chief revenue officer.
Barrett joins Yahoo, whose ad business has been struggling, from Google, where he led integration of ad tech firm AdMeld, the firm he ran as CEO when Google purchased it in December 2011.
Yahoo reported in April its Q1 2012 display revenue fell 2 percent year-over-year, marking the second straight quarter in which display sales were down.
Barrett has experience with some foundering properties including MySpace and Yahoo’s now-shuttered GeoCities. Barrett worked at Fox Interactive Media as EVP and CRO, handling worldwide revenue for MySpace, Fox.com, FoxSports, IGN and other properties. He’s also filled senior level sales roles at AOL Media Networks and Disney Online.
According to a press statement, Barrett expects to help propel Yahoo’s strategic global position.
Barrett starts his new gig in early July and will report to Yahoo Interim CEO Ross Levinsohn.
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
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