Yahoo named former Google ad tech exec Michael Barrett chief revenue officer.
Barrett joins Yahoo, whose ad business has been struggling, from Google, where he led integration of ad tech firm AdMeld, the firm he ran as CEO when Google purchased it in December 2011.
Yahoo reported in April its Q1 2012 display revenue fell 2 percent year-over-year, marking the second straight quarter in which display sales were down.
Barrett has experience with some foundering properties including MySpace and Yahoo’s now-shuttered GeoCities. Barrett worked at Fox Interactive Media as EVP and CRO, handling worldwide revenue for MySpace, Fox.com, FoxSports, IGN and other properties. He’s also filled senior level sales roles at AOL Media Networks and Disney Online.
According to a press statement, Barrett expects to help propel Yahoo’s strategic global position.
Barrett starts his new gig in early July and will report to Yahoo Interim CEO Ross Levinsohn.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with ... read more
Advertisers could be doing more to understand, measure and evaluate the effectiveness of their display advertising campaigns. In this whitepaper, Quantcast explains how in four easy steps.