Wayne Gattinella was named CEO of DoubleVerify. The ad verification firm said today that Gattinella (left), formerly CEO and president of WebMD, would serve as DoubleVerify’s new CEO and director. Previous DoubleVerify CEO Oren Netzer was named chairman and chief strategy officer, tasked with focusing on new product development.
Gattinella was at WebMD for ten years, and reportedly resigned the CEO post this January. His time spent at the medical information site should help DoubleVerify connect with pharma and health industry brands concerned with ensuring their ads don’t appear in inappropriate places.
Matt Gay was named as GM of media monetization at Operative. The ad management platform firm chose the former SVP of global media systems for Mediabrands Worldwide to assist Operative clients in better monetizing their ad businesses. Gay has also worked at Martha Stewart Living Omnimedia and Deloitte Consulting.
Mobile marketing firm Mobile Posse hired two sales execs. The company, which serves marketing messages on the home screens of mobile phones, named Daniel Fowler as EVP of national advertising sales and Sharon Kelley as VP of sales for the western region. Fowler comes from Perfect Sense Digital, and also has sales experience at Gannett’s Captivate Network and at AOL. Kelley hails from Adregate Markets and also spent time at AOL.
Razorfish mobile man Gelb joined MoPub. Paul Gelb, formerly mobile practice lead at Razorfish, will serve as head of strategy at MoPub, a mobile ad serving firm. The company hopes Gelb will help it connect with agencies and brand advertisers.
Videology adds research and sales execs. Former Nielsen exec Debra Elias will work as the online video ad platform’s new director of advertiser research. Erica Harte and Mike Mohn will serve as sales account execs in the New York office. Harte was recently account manager at video platform SmartClip, and Mohn was digital media planner at agency Media Storm.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more