SocialSocial MediaFoursquare Custom Badges Require $75K Commitment

Foursquare Custom Badges Require $75K Commitment

Brands must pony up to get name inside the mobile game.

starbuckson4sqFoursquare recently changed the pricing for customized badges from $10,000 to $25,000 per month, ClickZ News has learned. Brands purchasing the badges have to sign up for a minimum of three months.

A Foursquare spokesperson added in an email that “this fee is normally waived when we’re working with non-profit organizations, such as the American Red Cross or the New York Public Library.”

When then asked how many badges marketers get for the $25,000 and when exactly the price change occurred, the New York-based company wouldn’t say.

Tom Rowe, a tourism marketer for Visit Baltimore, said he heard rumblings during March that the price hike was imminent. Rowe said he had interest in testing the badges when they were only $10,000, but now was “priced out” of the idea. For the previously lower rate, Foursquare had been offering five custom badges, he said.

What’s the draw of branded badges for marketers? Names such as Starbucks (example above) and The History Channel have employed them in past campaigns. To describe the allure, Rowe said he would use them to drive tourists in Baltimore’s popular Inner Harbor district to adjacent neighborhoods.

“For hardcore Foursquare users visiting Baltimore, due to the gaming aspect,” he said, “I think it would be good to create, as an example, a ‘Tattoo Badge’ for the Tattoo Museum. I think we could encourage people to discover some of the other things to do around town.”

Related Articles

Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

2y Mike O'Brien
The digital download: Periscope in your Tweets and apps in your Uber

Headline News The digital download: Periscope in your Tweets and apps in your Uber

2y Yuyu Chen
Twitter-Foursquare Partnership Will Allow for Better Location Targeting

Social Twitter-Foursquare Partnership Will Allow for Better Location Targeting

3y Yuyu Chen
Foursquare Releases Social Search-Centric Redesign

Social Foursquare Releases Social Search-Centric Redesign

3y Mike O'Brien
Foursquare to Charge for Location-Based Data

Social Foursquare to Charge for Location-Based Data

3y Yuyu Chen
Facebook Expands Mobile Geo-Targeting With "Place Tips"

Media Facebook Expands Mobile Geo-Targeting With "Place Tips"

3y Yuyu Chen
The Home Depot Rocks Social Media [Study]

Data-Driven Marketing The Home Depot Rocks Social Media [Study]

3y Mike O'Brien
Twitter/Foursquare Partnership Could Be Game Changer for Marketers

Social Twitter/Foursquare Partnership Could Be Game Changer for Marketers

3y Emily Alford