If you are one of the founders of “Foursquaropoly,” here’s your current situation. No official titles, no headquarters, no funding, and no final brand name. And oh yeah, no product – at least not yet. But that hasn’t stopped the advertising community from checking in since Thursday, when the mobile app’s developers posted the below video about their Monopoly-styled idea.
Deanna McDonald, one of three recent Miami Ad School grads developing the concept, told ClickZ News that ad agencies and developers have inundated her and her co-founders with emails and cell phone calls as they work out of their Manhattan and Brooklyn apartments. She said agencies have inquired about running promotions on the iPhone/Android app, which will be released in the coming months.
“We’ve had calls from India, London, South America… It’s been kind of crazy,” she said. “We tweeted about the video once and that’s it. We didn’t really promote it.”
McDonald wouldn’t name the agencies that have pinged her team that includes partners Sean Tiraatanakul and Jaclyn Shelton. They are building “Foursquaropoly” on Foursquare’s API, just as Zynga and other game developers have launched products on Facebook. The game mechanics will reward users for checking in via Foursquare to places by granting them “money” which can be used to “purchase” locations.
The idea appears to supplant Foursquare’s “mayors” with “owners” of locations. However many aspects of the app are still fluid, including the brand name for obvious trademark infringement reasons. Not surprisingly, McDonald and her team eventually envision retailers offering rewards to consumers who check in via their app.
“We imagine companies getting involved,” she said. “There can be benefits [to the consumer] for buying the locations.”
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what does it mean for location-based marketing?
Dr. Torsten Wingenter, Head of Digital Innovations at Lufthansa, talks us through using VR and 360° video in-flight and to sell upgrades, and the airline's innovative inflight digital conference and tech experience.