Reuters reports that News Corp. Chairman and CEO Rupert Murdoch is predicting Internet revenue at the company will rise to nearly $500 million in fiscal year 2007. The company, best known in the Internet space for last year’s acquisition of MySpace for $580 million, is expected to bring in $350 million in Internet revenues in calendar year 2006. Not too shabby.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.