Heidi Browning, Organic’s former executive media director, has taken a position as head of research and custom marketing solutions for News Corp’s Fox Interactive Media (FIM).
Browning will develop ad programs for FIM’s sprawling news, sports, entertainment and CGM sites.
“I sit between marketing, content and sales to develop unique and creative marketing solutions for clients,” she told ClickZ News. “The best part is that I’m doing this across all of the Fox Interactive Media properties.”
Browning spent six years with Organic, which is owned by Omnicom.
The appointment suggests News Corp. may be ramping up efforts to cross-sell advertising services on its many Web properties. News Corp.’s acquisition spree of the past six months has resulted in more than $1 billion in spending on Web media properties. The company formed Fox Interactive Media in July, bought Scout in August, picked up Intermix/MySpace in September, and acquired IGN Entertainment in October.
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