More NewsFox Sports Online to Sponsor Yahoo! Sports Coverage

Fox Sports Online to Sponsor Yahoo! Sports Coverage

News America Digital Publishing (NADP), producer of Fox Sports Online , Fox News Online and TV Guide Entertainment Network , signed anadvertising agreement with Yahoo! to be the online sports media sponsor for designated content areas of Yahoo! Sports .

News America Digital Publishing (NADP), producer of Fox Sports Online, Fox News Online and TV Guide Entertainment Network, signed an advertising agreement with Yahoo to be the online sports media sponsor for designated content areas of Yahoo Sports.

The specific content areas consist of Major League Baseball, the National Football League and the National Hockey League. Spending was not disclosed.

“Through our agreement with Yahoo, NADP has access to and can extend our reach to the Web’s largest audience of users,” said Matt Jacobson, executive vice president of NADP. “NADP’s agreement with Yahoo allows us to advertise and expose Fox Sports Online to our key demographic audience through Yahoo’s powerful distribution platform.”

As part of the relationship, NADP will also run banner ads for Fox Sports Online on related areas of the main Yahoo directory and search results pages. In addition, the agreement also includes a front-page promotion, which is scheduled to run on Yahoo during the last two weeks in December. Fox Sports Online plans to offer a contest and prizes around Super Bowl XXXIII.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts