More NewsFreddie Got Thumbed

Freddie Got Thumbed

Bloomberg's got an SMS campaign, and it's really bad

Bloomberg’s got an SMS campaign, and it’s really bad. You sign up for mobile alerts from the Mayor by texting the word “MIKE” to a short code (or by visiting this page), and then receive a survey asking what your top civic issue is. Then in response to THAT, you’re asked to join “the city’s largest volunteer field campaign.” Come again? Seems Mayor Mike’s campaign thinks a channel like this will only draw supporters. Even if that’s true, the message doesn’t try to add value or persuasion. I’ve only just signed up and I’m being asked to donate time. Off-putting.

According to TechWeb, the mobile alerts are being promoted through an ad placement on AOL’s Instant Messenger.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts