Bloomberg’s got an SMS campaign, and it’s really bad. You sign up for mobile alerts from the Mayor by texting the word “MIKE” to a short code (or by visiting this page), and then receive a survey asking what your top civic issue is. Then in response to THAT, you’re asked to join “the city’s largest volunteer field campaign.” Come again? Seems Mayor Mike’s campaign thinks a channel like this will only draw supporters. Even if that’s true, the message doesn’t try to add value or persuasion. I’ve only just signed up and I’m being asked to donate time. Off-putting.
According to TechWeb, the mobile alerts are being promoted through an ad placement on AOL’s Instant Messenger.
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