Free Online Political Ad Event in D.C. Soon!

ClickZ_Campaign08_katefinal.jpgI’m very excited to have been asked to discuss online political advertising at the Interactive Advertising Bureau’s first ever Washington, D.C. event! Even better yet, the event is open to all and free. Here are the details:

Political Online Advertising in the 2008 Election: Politics Will Never Be the Same Again.
The IAB welcomes ClickZ Senior Editor (and author of soon-to-be released book, “Campaign ’08: A Turning Point for Digital Marketing”) Kate Kaye together with a panel of industry experts for a robust discussion on digital political marketing and campaigning.

The 2008 presidential race saw one of the strongest voter turnouts in recent history. Alongside President Obama’s impressive victory, one of the biggest winners in this historic campaign was the online advertising industry. Barack Obama’s campaign spent over $16 million on online advertising in 2008, with much of that spending going to local media sites. But the increasing transition to online ad spending wasn’t the only thing different about the 2008 campaign–for the first time, political online advertisers ventured into the waters of behavioral advertising to get out their message, with noted success.

Come join us for this important discussion on how online advertising played a central role in the most important political election of our times.

Date: March 2nd, Monday
Time: 10:00 AM – 11:30 AM EDT
Where: IAB Public Policy Office, 575 7th St., NW, Washington, DC 20004
Register now:

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