Known for its youthful spirit, Unionbay said it worked with Free Range to develop a site that extends the Unionbay brand and “allows teens the chance to incorporate the Unionbay lifestyle into their own.” Billings were not disclosed.
“The Unionbay Web site is intuitive, easy to use, and responds to the needs of a teen audience,” said Kimberly Andrews, senior project manager for Free Range Media.
The site is designed to provide visitors a chance to browse Unionbay clothing lines, locate Unionbay retailers and view Unionbay print and television advertisements. Interactive quizzes test their knowledge on teen scene topics, polls give them a chance to air their opinions and see results from their peers’ opinions, and contests allow guests a chance to win prizes by filling out online surveys, the firm stated.
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