FreeDrive Names Rotomedia as AOR
Interactive agency Rotomedia Inc. was named the agency of record for FreeDrive , a provider of free and secure personal storage space on the Web.
Interactive agency Rotomedia Inc. was named the agency of record for FreeDrive , a provider of free and secure personal storage space on the Web.
Interactive agency Rotomedia Inc. was named the agency of record for FreeDrive, a provider of free and secure personal storage space on the Web.
Under the agreement, Rotomedia will be responsible for the management of all online media planning and buying, creative services and analysis of back-end data. Billings were not disclosed. Rotomedia also worked with FreeDrive to determine objectives, strategy, and functionality for its redesigned Web site.
FreeDrive now offers 20 MB of free and secure personal storage space that can be accessed from any computer with an Internet connection, up from the 7.5 MB previously available.
“We’ve spoken with a number of different agencies over the past few months, but felt very comfortable moving forward with Rotomedia,” said Mike Rhodes, CEO and president of FreeDrive’s parent company, Nextec Communications. “It’s rare that you find an agency that not only brings to the table the requisite expertise and resources, but that shares your vision as well. Rotomedia understood what we were trying to do from day one.”
“While we were initially contracted to assist in the planning and implementation of FreeDrive’s upcoming marketing blitz, we knew it was essential that the site be redesigned beforehand,” said Peter Hershberg, Rotomedia’s CEO and co-founder. “Security is one of the biggest concerns that Web-goers are faced with these days and if they didn’t have confidence in FreeDrive, the concept wouldn’t catch on.”
FreeDrive’s membership drive is set to begin Nov. 15.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article