FreeDrive Names Rotomedia as AOR

Interactive agency Rotomedia Inc. was named the agency of record for FreeDrive, a provider of free and secure personal storage space on the Web.

Under the agreement, Rotomedia will be responsible for the management of all online media planning and buying, creative services and analysis of back-end data. Billings were not disclosed. Rotomedia also worked with FreeDrive to determine objectives, strategy, and functionality for its redesigned Web site.

FreeDrive now offers 20 MB of free and secure personal storage space that can be accessed from any computer with an Internet connection, up from the 7.5 MB previously available.

“We’ve spoken with a number of different agencies over the past few months, but felt very comfortable moving forward with Rotomedia,” said Mike Rhodes, CEO and president of FreeDrive’s parent company, Nextec Communications. “It’s rare that you find an agency that not only brings to the table the requisite expertise and resources, but that shares your vision as well. Rotomedia understood what we were trying to do from day one.”

“While we were initially contracted to assist in the planning and implementation of FreeDrive’s upcoming marketing blitz, we knew it was essential that the site be redesigned beforehand,” said Peter Hershberg, Rotomedia’s CEO and co-founder. “Security is one of the biggest concerns that Web-goers are faced with these days and if they didn’t have confidence in FreeDrive, the concept wouldn’t catch on.”

FreeDrive’s membership drive is set to begin Nov. 15.

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