Adsmart, a majority-owned subsidiary of CMGI Inc., currently represents 175 Web brands with 1.2 billion impressions per month. Freerealtime.com will be represented by Adsmart to applicable advertisers within their online network and to other organizations compatible with Freerealtime’s marketing goals.
The one-year contract has an unspecified minimum revenue guarantee that should result in a substantial increase in Freerealtime’s advertising revenue when compared to fiscal 1998, the company said. The contract can be extended in 12-month increments.
“The Freerealtime site gives us the vehicle to provide our advertisers placement on a premier site that, monthly, provides millions of pages of financial information to independent and institutional investors from around the world,” said Adsmart Chairman and CEO John Federman. “Our targeting model will select the advertisers suitable to Freerealtime’s unique customer-base, allowing them to not only greatly increase their advertising revenue but to bring new qualified traffic to their site.”
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