'From' Field: Have We Met?

The City University of New York's (CUNY) Graduate Center often has very good lectures that are open to the public

The City University of New York’s (CUNY) Graduate Center often has very good lectures that are open to the public. Buy tickets online and unsurprisingly, you wind up on their e-mail list.

Unfortunately for this non-profit, the mailings that don’t wind up in the spam folder often tend to get spiked into the trash, and for no other reason than the ‘from’ field contains the oblique name “Science & the Arts.”

Nary a trace of CUNY, not even in the full address, which comes from PatronMail‘s equally opaque domain: pmailus.com.

This may fly with CUNY-centric students and faculty members, but the university’s goal is to get paying members of the general public into their talks. As a New Yorker, I tend to think of CUNY as CUNY — there are more than enough science and arts institutions to go around.

Reminds me of a service provider I formerly worked with. His company had a name, but his e-mails all came from “Steve.”

That’s another instance of too common, too vague, and too spammy-sounding a ‘from’ field.’ Above all, what these ‘from’ fields realy have in common is they reflect how the senders think about themselves, not about how clients and prospects think about them.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource