From One Male-Interest Site to Another

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Laddie mag Maxim’s Web property has agreed to a content partnership with CBS SportsLine to exchange what each of them do best respectively. Maxim.com will get the straight talk as in sports scores and commentary for its Web property. In return, CBS SportsLine will add Maxim.com’s humor and entertainment bits to its “SPiN” section.

The deal comes about a week too late for Maxim to get in on the World Cup’s much talked about head butt incident. But there will no doubt be plenty of fodder taking place in the world of sports to come.

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