Super Bowl stalwart Anheuser-Busch is shifting ad spending to cable and the Internet, the company said in an investor presentation covered by the WSJ (subscription).
From the piece:
He [Anheuser vice president of Global Media & Sports Marketing Tony Ponturo] noted that while “you have some of the things that have worked for you for a long time…you have to be in cable and on the Internet and on people’s cellphones and in retail promotions. You have to make sure each consumer feels like you are talking to them.”
You’ll recall that the company is collaborating with JibJab on some online animated videos.
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