FT.com to Trade Most Access Fees for Ad Revenue

FT.com will launch a new charging system in mid-October as it prepares to revamp its entire site over the next several months. The new system will enable users to access up to 30 stories a month completely free of charge, and should create new opportunities for marketers.

Typically, newspapers have opted either to monetize free content with ads or to charge on a subscription or ‘pay-per-view’ basis. The new model from the FT boasts the best of both worlds, with visitors only needing to pay for subscription if they wish to view more than 30 articles or data in a month.

Ien Cheng, publisher of FT.com, told the International Herald Tribune, “To get caught between all this ‘free’ or ‘paid’ is too simplistic. We see this as a third way.”

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