FTC Extends Comment Period for Behavioral Targeting Guidelines

Back in December, when the Federal Trade Commission unveiled its five proposed guidelines for self-regulation in behavioral targeting, it introduced a two-month comment period on the document. The deadline for feedback on the principles was supposed to be next Friday, February 22. Now, at the request of the Network Advertising Initiative and perhaps other groups, it’s extended the date to April 11.

Anyone wishing to read the proposed guidelines document can do so here. Comments should be sent to: Office of the Secretary, Federal Trade Commission, Room H-135 (Annex N), 600 Pennsylvania Avenue, N.W., Washington, DC 20580 or BehavioralMarketingPrinciples@ftc.gov.

Speak soonish or forever hold your peace.

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