FTC Plans New Unit to Monitor Online Advertising
The >Federal Trade Commission on Friday is expectedto launch a new subdivision created to monitor online advertising practices,according to published reports.
The >Federal Trade Commission on Friday is expectedto launch a new subdivision created to monitor online advertising practices,according to published reports.
The Federal Trade Commission on Friday is expected to launch a new subdivision created to monitor online advertising practices, according to published reports.
The Internet Advertising Unit will be a subdivision under the Division of Advertising Practices, itself a unit of the Bureau of Consumer Protection, according to a Newsbytes report.
An FTC spokesman was quoted as saying the new unit will be formally unveiled at a day-long Internet advertising workshop the FTC will hold at its headquarters in Washington, D.C. Many large advertisers and industry trade groups are expected to have representatives in attendance.
Scheduled for the conference is a session on evaluating whether certain disclosures that the FTC requires of advertisers are displayed “clearly and conspicuously” in online ads. The conference also will address whether those disclosures should be on the same screen that they modify, or whether consumers should not be required to scroll down to view the disclosures, Newsbytes said.
Other disclosure methods to be discussed include hyperlinks, frames, pop-up boxes and interstitial ads. Newsbytes.com is a division of Post-Newsweek Business Information, Inc.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article