Looks like the Federal Trade Commission sent subpoenas to a bunch of food cos. today requesting details on their marketing efforts. According to an AdWeek story, they want to know about “spending and strategies targeting kids and teenagers across virtually all measured media, including TV, radio and the Internet. Specifics on targeting by age, gender, ethnicity and other factors are required.”
In the crosshairs are Burger King, Campbell Soup, Coca-Cola, Dole, Kellogg, Procter & Gamble, PepsiCo, Wendy’s, McDonald’s, Kraft, Mars, and others.
The FTC never comments on ongoing investigations, so at this point who knows what it will mean for the Web, considering these companies were among the first to, as kid marketers often used to say, “immerse kids in brand experiences.”
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