Austin, Texas — FunnyOrDie.com was the brainchild of an aspiring comedian named Michael Kvamme, and then famous laugh-master Will Ferrell got involved. Four years later, according to recent data from comScore, it has been getting around seven million unique viewers a month.
The Los Angeles-based web site has even partnered with cable powerhouse HBO, which runs “Funny or Die Presents” episodes as part of its regular TV programming. And Hollywood stars like Lindsay Lohan, Jerry Seinfeld, and Patrick Stewart have made guest appearances.
With all of that going for it, brand advertisers like K-Swiss have naturally gotten on board. On Monday evening, ClickZ spoke with Marketing VP Patrick Starzan outside The Highball during SXSWi and learned what brands have been requesting from his site.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.