Furniture.com Signs Advertising Agreements with Lycos, MSN

Furniture.com signed online advertising agreements with the MSN network and Lycos as part of a multimillion-dollar branding campaign.

Spending specifics were not disclosed.

The move follows the recent signings of promotional agreements with Yahoo, America Online, GO Network, and affiliate marketer Be Free Inc.

Furniture.com secured a presence on the MSN Shopping site, and will place banner advertisements on MSN Home Advisor and Women Central.

Furniture.com will also become an advertiser-sponsor of family-oriented sites in the Link Exchange area of Web communities aimed at home decorating and real estate, and of targeted contests, events and promotions.

Furniture.com has gained a presence in the Real Estate, Home, Business and Arts and Entertainment areas on Lycos. Under the agreement, Furniture.com also gains a significant presence on HotBot as well as other Tripod communities, including Angelfire, WhoWhere, MailCity and Wired Digital.

Furniture.com customizes the buyer experience with live expert Design Consultant assistance, a personal shopper service, free delivery and in-home set-up and unconditional customer satisfaction guarantee.

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