Furniture.com Signs Marketing Pact with AOL

Online home furnishings retailer Furniture.com signed a marketing alliance with America Online that will place it as an anchor tenant in the AOL shopping area.

The deal also calls for placement on other AOL brands, including shopping areas on AOL.com, CompuServe and Netscape. Financial arrangements were not disclosed.

Under the agreement, Furniture.com will become an anchor in the Home and Garden Commerce Center of Shop@AOL, set for launch this fall. AOL members can also find Furniture.com through Keyword: Furniture.com. Furniture.com also said it would benefit from advertising and promotional opportunities across the AOL network.

“We think Furniture.com will offer AOL and CompuServe members, and visitors to AOL.com and Netcenter, a great online furniture shopping experience, with a large selection of furniture and furnishings online as well as a focus on personalization, information and customer service,” said Greg Shove, AOL vice president of interactive marketing.

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