Future Looks Uncertain at inChorus
Questions loom about the rich media e-mail company's viability after it cuts its last non-executive employees.
Questions loom about the rich media e-mail company's viability after it cuts its last non-executive employees.
In revealing regulatory filings earlier this week, email marketer inChorus.com said that it has cut twelve non-executive positions — raising questions about the company’s near-term viability.
The Santa Clara, Calif.-based firm, which creates tools for marketers to embed animation and sound into email messages, cited a “continued severe capital shortfall” as the reasons behind the cuts.
Now, six executives remain at inChorus. And according to the documents, which were filed with the SEC on Dec. 6, “…there can be no assurance that these executives will remain with the company.”
The recent staff cuts conclude a series of gradual layoffs of non-executive personnel that began in late October.
In regulatory statements at the time, the company said it had cut nine of its 32 positions to “in order to reduce operating expenses to bring them more in line with revenues.”
The company posted a net loss of $1.8 million in the last quarter, on sales of $286,500.
Revenues weren’t the only worry for the startup. In April 1999, the SEC began an investigation into inChorus, then known as Softlink, Inc., about a series of alleged shareholder violations. The SEC sought to determine whether inChorus made misleading statements regarding projected financial revenues, engaged in inside trading, or neglected to publicly register the sale of securities.
Repeated phone calls to the company and its executives Thursday were not returned by press time.
The company’s client roster included Salon.com, Stanford University, and now-defunct e-commerce play Achoo!. Earlier this year, inChorus inked a deal with USA Global Link to embed into emails what it called “Instant Call” technology. E-mail recipients could click on a link to have someone phone them with more information.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article