Digital MarketingStrategiesFuture of TV: Xbox? [Video]

Future of TV: Xbox? [Video]

Microsoft's discussions with Conan O'Brien last year point to higher ambitions for the Xbox Live service.

Microsoft’s Xbox is moving into interesting territory. It’s slowly becoming more and more like a virtual cable operator.

At CES this year, an executive producer of the late night talk show, “Conan” was in talks with Xbox to bring the Internet darling to its Live service, according to Gamasutra.

Consider this: Netflix and ESPN are already built into the Xbox. Plus Hulu.com will be included by this summer. Xbox is just as much about entertainment as a whole than just gaming.

But why stop the conversation with Conan O’Brien? Where’s American Idol, Discovery Channel’s Gold Rush Alaska, or even HBO for that matter? In this video, I discuss what to expect from Xbox and how marketers and media buyers and planners need to pay attention.

This is much larger than an Xbox dashboard ad. This could very well become the future of TV.

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