Microsoft’s Xbox is moving into interesting territory. It’s slowly becoming more and more like a virtual cable operator.
At CES this year, an executive producer of the late night talk show, “Conan” was in talks with Xbox to bring the Internet darling to its Live service, according to Gamasutra.
Consider this: Netflix and ESPN are already built into the Xbox. Plus Hulu.com will be included by this summer. Xbox is just as much about entertainment as a whole than just gaming.
But why stop the conversation with Conan O’Brien? Where’s American Idol, Discovery Channel’s Gold Rush Alaska, or even HBO for that matter? In this video, I discuss what to expect from Xbox and how marketers and media buyers and planners need to pay attention.
This is much larger than an Xbox dashboard ad. This could very well become the future of TV.
Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain ... read more
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more