FutureTense Integrates Boston Globe’s Classifieds

FutureTense Inc. said that The Boston Globe‘s online publication has implemented its Mission Critical AdFAST.com product to accept classified advertisements.

AdFAST.com is now embedded in boston.com’s new EXTRAnet section, which serves as an interactive customer service site. Financial terms of the deal were not disclosed.

The product, a Web-based remote ad delivery service, leverages the speed and efficiency of Internet delivery for two-way communication between the Globe‘s advertisers and its ad sales representatives.

AdFAST.com gives advertisers the flexibility to submit their classified advertisements remotely, via the Internet. The advertisers complete billing and order information forms, enter ad text, and submit payment.

“AdFAST.com finally ties together our classified advertising system with our Internet publishing environment,” said Bob Edmonston, publishing systems manager at The Boston Globe. “Our commitment is to improve business operations and information delivery. AdFAST.com supports that goal by making the online classified ad process easy and efficient for our customers and our classified sales reps.”

Boston.com’s EXTRAnet is designed to make doing business with the Globe easier and more convenient for its customers. It is organized into seven major categories, including Home Delivery, Advertising, Contact Information, Inside the Newsroom, Newspapers in Education, Community Projects, and About Our Company.

Founded in 1995 by business and technology professionals with expertise in print and electronic publishing, Acton, MA-based FutureTense is a developer of software solutions for professional Web publishers.

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