ClickZ Live is coming to Toronto, Canada, in just a few short weeks. From May 14 to 16, the digital marketing event will host a jam-packed agenda of focused informational sessions and three keynotes that you won’t want to miss from representatives of TSN (The Sports Network), Twitter, and Yahoo.
ClickZ Live Toronto keynote speakers Kirstine Stewart, Mark Silver, Nick Drew.
Day one of ClickZ Live launches with keynote speaker Mark Silver, head of digital at TSN, a leading sports network in Canada. Silver will discuss how to implement a holistic approach to create a brand experience that delights your audience’s appetite for content. He’ll share examples from TSN’s own campaigns that deliver content at home, at work, and on the go.
Also on day one, Kirstine Stewart, managing director of Twitter Canada, will talk about the decline of traditional marketing in favor of in-the-moment marketing. Armed with case studies of how brands have used Twitter to reach people in the moments that matter, Stewart will discuss how Twitter fits into your digital marketing ecosystem.
Day two welcomes Nick Drew, head of research at Yahoo, who will discuss if technology is helping or hampering the human memory. Drew will explore how our technology helps us remember the daily moments of our lives, from a child’s first steps to our favorite dinner – but poses the question: Is reaching for our mobile devices in these moments a good or bad thing? And what does this mean for the future of the modern marketer?
If you’re on your way to ClickZ Live in Toronto, make sure to pencil in these keynotes to your schedule. If you still haven’t registered, there are several levels available – including a Networking+ pass that gets you into the keynote sessions for free.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.