ClickZ Live is coming to Toronto, Canada, in just a few short weeks. From May 14 to 16, the digital marketing event will host a jam-packed agenda of focused informational sessions and three keynotes that you won’t want to miss from representatives of TSN (The Sports Network), Twitter, and Yahoo.
ClickZ Live Toronto keynote speakers Kirstine Stewart, Mark Silver, Nick Drew.
Day one of ClickZ Live launches with keynote speaker Mark Silver, head of digital at TSN, a leading sports network in Canada. Silver will discuss how to implement a holistic approach to create a brand experience that delights your audience’s appetite for content. He’ll share examples from TSN’s own campaigns that deliver content at home, at work, and on the go.
Also on day one, Kirstine Stewart, managing director of Twitter Canada, will talk about the decline of traditional marketing in favor of in-the-moment marketing. Armed with case studies of how brands have used Twitter to reach people in the moments that matter, Stewart will discuss how Twitter fits into your digital marketing ecosystem.
Day two welcomes Nick Drew, head of research at Yahoo, who will discuss if technology is helping or hampering the human memory. Drew will explore how our technology helps us remember the daily moments of our lives, from a child’s first steps to our favorite dinner – but poses the question: Is reaching for our mobile devices in these moments a good or bad thing? And what does this mean for the future of the modern marketer?
If you’re on your way to ClickZ Live in Toronto, make sure to pencil in these keynotes to your schedule. If you still haven’t registered, there are several levels available – including a Networking+ pass that gets you into the keynote sessions for free.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?
Audience targeting can be challenging in social media, especially when brands make quick assumptions about their target users. How can you avoid generalisation and what are the real benefits of it?