Cyber Monday – and by extension “Cyber Week” – is already off to a bangin’ start. As of 12pm EST today, IBM estimates online sales were up 15 percent compared to last yaer
So how are retailers corralling online shoppers? We’ve compiled screenshots of ads and offers visible now on top sites – including both marketer and media properties. If you’ve spotted others, give a shout in the comments and we’ll be glad to add them.
On Twitter, Verizon has purchased the promoted trend #CyberMonday. This is the ad’s landing page:
A Google search result for the query “Cyber Monday”:
A Bing result for the same query:
Programmatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast for programmatic ad spending in the U.S. on the back of growth in mobile and video programmatic buys.
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